Three Days of the Condor

Today's topic is marketing and branding- not as a functioning part of distributing films but it's relevance in the context of the plot of Welcome To Academia.

In one of those remarkable life-imitates-art coincidences, I stumbled upon a multi-million dollar construction project centering on the rehabilitation of the Nassau Coliseum,  where  a lighthouse is the branding symbol of their project. Not quite as earthshaking as Three Mile Island after The China Syndrome was released, but for an indie like ours, that's gold. If you want to verify- you can check it out at www.lighthouseli.com   

It even has cheesey music and a cute car (probably a hybrid) driving around the soon-to-be-completed complex. If I hadn't of first heard about it on NPR I would've thought it was some phoney movie site. And let's not even mention this little piece of irony, that just like Victorian University, the Nassau Coliseum is also a land-locked institution.